Riddlique is where Japan’s everyday mysteries meet global curiosity. We unlock the hidden logic behind Japan’s quirks — from cultural puzzles and unspoken social codes to the linguistic wonders of “Nihongo.” Through the lens of Why Japanese?, we explore what makes Japan delightfully puzzling — and beautifully unique.

Where curiosity meets the curious side of Japan.

Step into a world beyond categories – where seasonal flavours, surprising customs, and delightfully pizzling stories come to life.

From heartwarming traditions to unexpected cultural twists, these curated features invite you to explore the extraordinary in Japan’s everyday.

Why do Japanese people behave the way they do ?

Explore the delightful oddities of modern Japan.

Unravel the mysteries hidden in the Japanese language.

Discover the uniquely unclassifiable side of Japan. Special picks from our ever-curious lens.

Many foreign tourists visit Japan every day. Many of these foreign tourists say that it was their dream to visit Japan. There are no words that make Japanese people happier than these. We are truly grateful that they are impressed by the Japanese townscape, food culture, and Japanese people’s personalities and respect Japanese culture.

In Japan, there are rules and regulations that are invisible and unspoken. These customs may seem very strange to foreign tourists, but they are all based on the unique Japanese morality of caring for others. We would like to explain them in an easy-to-understand way.

We hope that those who visit Japan will have the best experience in Japan. And we hope that you will love Japan even more.