Riddlique
Unlocking Japan’s everyday riddles
– Where Japan’s quirks make sense –
Riddlique is where Japan’s everyday mysteries meet global curiosity. We unlock the hidden logic behind Japan’s quirks — from cultural puzzles and unspoken social codes to the linguistic wonders of “Nihongo.” Through the lens of Why Japanese?, we explore what makes Japan delightfully puzzling — and beautifully unique.
Riddlique Featured
Where curiosity meets the curious side of Japan.
Step into a world beyond categories – where seasonal flavours, surprising customs, and delightfully pizzling stories come to life.
From heartwarming traditions to unexpected cultural twists, these curated features invite you to explore the extraordinary in Japan’s everyday.
What’s New ?
Wondrous! Why do Japanese people use ‘sumimasen’ so much?
Does ‘sumimasen’ mean ‘I'm sorry’? Have you ever heard Japanese people say ‘sumimasen’ repeatedly? Even when they don't seem to be angry or need to...
You won’t believe how good McDonald’s in Japan is！Mark Zuckerberg is right！
A one-of-a-kind Japanese attraction that stands out from McDonald's around the globe! McDonald's in Japan has just been awarded a Michelin star!...
Terrific! Why do Japanese people say ‘Itadakimasu’?
What is ‘Itadakimasu’? Have you ever seen Japanese people clasp their hands together before eating? In Japan, people always say ‘Itadakimasu’ before...
Surprise! Why do Japanese izakaya serve ‘otoshi’? The little dish you never ordered
‘Huh... I didn't order this, did I?’ Have you ever been to a Japanese-style restaurant called an ‘izakaya’? The first thing that surprises you is......
Astonishing! Why do Japanese people bow so much? If you’re in trouble, is bowing the right thing to do?
Bowing, a typical gesture of Japanese people You've probably seen Japanese people bowing at least once before. When they meet someone, when they...
Surprise! Why do Japanese people wear masks even when they are not ill?
Introduction. It is commonplace in Japan to see people who do not appear to have a cold wearing masks when walking through the streets. So why do...
Explore by Theme
Why do Japanese people behave the way they do ?
Explore the delightful oddities of modern Japan.
Unravel the mysteries hidden in the Japanese language.
Discover the uniquely unclassifiable side of Japan. Special picks from our ever-curious lens.
About Riddlique
Unlocking Japan’s everyday mysteries.
Riddlique explores the quirky, puzzling and quietly brilliant sides of Japanese culture, language and life.
Summer & Food Special
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Message from Riddlique
Many foreign tourists visit Japan every day. Many of these foreign tourists say that it was their dream to visit Japan. There are no words that make Japanese people happier than these. We are truly grateful that they are impressed by the Japanese townscape, food culture, and Japanese people’s personalities and respect Japanese culture.
In Japan, there are rules and regulations that are invisible and unspoken. These customs may seem very strange to foreign tourists, but they are all based on the unique Japanese morality of caring for others. We would like to explain them in an easy-to-understand way.
We hope that those who visit Japan will have the best experience in Japan. And we hope that you will love Japan even more.